SOUTH TOWN INSIGHTS
Ideas WorthPAYING ATTENTION TO.
Strategy, creative thinking, industry perspective, and lessons from the work. Built for businesses and organizations trying to make smarter marketing decisions.
SEO & AI Search Visibility I Found a Website Trying to Manipulate AI Recommendations. Here’s Why Businesses Should Care.
As AI becomes a new way for consumers to discover businesses, some companies are already looking for ways to influence what it recommends. I recently found a website attempting to do exactly that by embedding instructions aimed at AI systems. It raises an important question: where does AI optimization end and manipulation begin?
Read Insight ↗ 01
02 Marketing Strategy Cinematic Lore: The Strategy Behind 9 Left Dead’s Telly Award-Winning ‘Happy’ May 19, 2026 
03 Insights The Power of the Case Study: Proving Authority Through Real-World Results April 30, 2026 
04 Insights From Search to Sale: High-Conversion UX in the Era of AI Authority April 29, 2026 
05 Insights Branding for Nonprofits: Turning a Mission into a Movement April 28, 2026 THE SIGNAL, NOT THE NOISE
Marketing changes fast.
THE PRINCIPLES DON’T.
Insights is where we break down what is changing, what still matters, and what businesses should actually do about it.
FROM THINKING TO DOING
Good Ideas Are Better
WHEN THEY MOVE.
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